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UCI and Discovery unveil document on Track Champions League | News

The UCI and Discovery have unveiled Back On Track, a behind-the-scenes documentary on the first season of the Track Champions League.

First announced in December, the five-episode series will be available on the Eurosport app and GCN+ from April 4, and will air on discovery+ and Eurosport linear channels later this year. He has full behind-the-scenes access, following riders such as Harrie Lavreysen, Emma Hinze, Katie Archibald and Gavin Hoover as they compete in the competition’s first season.

It aims to bring fans personal stories and untold off-track stories, such as Kelsey Mitchell’s journey from footballer to Olympic track cyclist in the space of three years, to Emma Hinze and Lea’s friendship/rivalry. Friedrich.

Speaking at the premiere of the event in London on March 30, Discovery Sports Events Manager Francois Ribeiro explained the plans for the series: “The value is in the narrative. It’s a marketing asset. We’re going to OTT first, and we’re going to promote it very heavily on Eurosport during the Giro, the Tour de France, when there’s a lot of cycling fans watching, just to show them there’s something else to the beyond road cycling.

“Then we will go ahead with Eurosport immediately after the world championship, between the world championship and the start of season two. So for us it is also like a teaser to attract attention and incite people to watch and attend season two.

Ribeiro also mentioned that the documentary series could go global: “It’s not something we did for Europe, we’re going to translate it into other languages. If we have to do a Chinese version because there is appetite or Chinese athletes can come back to the league after Covid and the travel restrictions they face are lifted, then why not.

He added: “Once we reach the whole of Europe on Eurosport, we wouldn’t be against sublicensing for territories that don’t have Eurosport, eg Australia, USA, Japan Japan’s interest in this format and program…they understand Keirin, maybe the rules are a bit different, but they are very attached to this sport.Two or three times Japanese delegations have come to our events and they couldn’t believe it, so I expect Back On Track to continue very soon in Japan.

You can watch the promo below.