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TikTok-inspired Instagram changes track after backlash – The Mobile Indian

After its users’ recent backlash for copying TikTok, Instagram has now changed tracks. The platform will now pause features like short-form video playback, just like TikTok does.

According to a report published in the Platform technical newsletter, short videos will be phased out over the next two weeks. Instagram will also reduce the number of recommended posts in the app as it works to improve its algorithms, according to the report.

Instagram chief Adam Mosseri said in an interview, “I’m glad we took a risk – if we don’t fail once in a while, we’re not thinking big enough or bold enough. But we have to absolutely take a step back and regroup. [When] we learn a lot, and then we come back with some kind of new idea or iteration. So we’re going to work on that.

He further stated that “for new flow designs, people get frustrated and the usage data isn’t great,” he said. “So there, I think we have to take a big step back, regroup and figure out how we want to move forward.”

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It comes just three days after Mosseri posted a video in response to the criticism. Mosseri said: “I have to be honest. I believe more and more Instagram will go video over time. According to him, this movement is motivated by user behavior. He also said: “We will continue to support the photos, it is part of our heritage.” Videos are being shared and watched more frequently, so “we’re going to have to look into that trend.”

Instagram has recently focused more on video in an apparent effort to compete with rival platform TikTok. But it led to more and more criticism, including two of Instagram’s biggest users, Kim Kardashian and Kylie Jenner. Both have huge Instagram followers and their opinions matter in the social media world. While Kardashian has 326 million followers and Jenner has 360 million Instagram followers.

On top of all the hype, influencer and photographer Tati Bruening also created an online petition on It’s called “Make Instagram again (Stop trying to be TikTok, I just want to see cute pictures of my friends). Sincerely, everyone. It received over 229,000 signatures on Thursday.