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Pearl TV and the iWedia team will accelerate the development and time to market of new TVs and smart devices for the Android TV market

Setting a new standard in live television, NEXTGEN TV’s trajectory expands further into a growing ecosystem of partnerships and accelerator programs

WASHINGTON, September 8, 2022 /PRNewswire/ — pearl tv, the coalition of American broadcast companies moving to NEXTGEN TV, and iWedia, part of Zappware Entertainment Group International (ZEGI) and provider of world-class software solutions for connected TV devices, have launched an accelerated program that adds the new ATSC 3.0 A/ 344 interactive features. The program accelerates and streamlines the adoption path of NEXTGEN TV technology by consumer electronics manufacturers producing smart TVs and related devices in volume in the Android TV market.

“Android TV is one of the most versatile operating systems around, powering smart TVs and streaming boxes for nearly a decade,” said Anne Schelle, CEO of Pearl TV. “With a loyal, tech-savvy and content-loving consumer base, this platform enables Android TV manufacturers to quickly integrate and accelerate their introduction of engaging features to NEXTGEN TV consumers through SoC technology. television powered by iWedia. We are thrilled to be able to come with iWedia and usher in affordable TVs that consumers want.”

iWedia’s robust ATSC 3.0 software stack includes an advanced media player and browser that enriches the features and interactive capabilities developed by Pearl TV and the Pearl Network Consortium. Manufacturers of TV-on-chip (SoC) systems in the Android TV space will benefit from iWedia’s operating system agnostic and a streamlined process for enabling consumer features with Pearl’s pre-integrated SoC solutions. Additionally, the IoT and in-car infotainment capabilities not only provide TV makers, but also vehicle makers and broadcasters, with even greater freedom to layer on those consumer-desired elements.

“NEXTGEN TV has proven to be one of the fastest growing new technologies being introduced to consumers and this partnership with Pearl TV opens up a place at the table for Android TV makers,” commented Hans-Juergen, CEO from iWedia. “We are recognized pioneers in Android TV, recently surpassing six million operating system deployments, and we are delighted to partner with Pearl TV and help manufacturers who want to streamline and accelerate their product introduction with this state-of-the-art broadcast technology.”

NEXTGEN TVs are proliferating, with currently around 110 models available at retail offered by Hisense, Sony, Samsung and LG from $599. Now broadcasting in more than 50 markets, NEXTGEN TV is expected to reach 60% of viewers in the United States by the end of 2022. And consumer interest in the new technology is also strong: according to a recent study by magic85% of viewers without a NEXTGEN TV are likely to buy one next year.

New resources that consumers can use to see if NEXTGEN TV is playing in their city, as well as an e-commerce page for researching and purchasing models, help raise awareness. An informative video of the “Johnson family“, reflects their delight in the interactive and personal features, in addition to the enhanced dialogue, consistent volume and cinema-quality sound enabled by the built-in Dolby Audio experience.

NEXT GENERATION Television is a broadcast technology standard, otherwise known as ATSC 3.0, and is the first major overhaul from the Advanced Television Systems Committee (ATSC) standard for receiving over-the-air (OTA) signals from ATSC 1.0 was introduced in 1996. NEXT GENERATION The television is based on Internet Protocol technology for interactivity, presenting the best combination of online and broadcast television, and continuous innovation as new services are developed.

NEXTGEN TV offers superb 4K, HDR (High Dynamic Range) video, enhanced internet content on demand, and better sound thanks to Dolby Audio technologies, which include cinema-quality sound, increased vocal clarity provided by Dolby’s Voice+, and consistent volume across all channels. Pearl TV and the iWedia platform support all of these NEXTGEN TV feature sets.

Pearl TV and iWedia’s platform will be pre-certified for compliance with the Consumer Technology Association (CTA) NEXTGEN TV logo requirements, A3SA security and RUN3TV application platform, ensuring that manufacturers adhere to the highest standards for authenticity and safety.

NEXT GENERATION TV and the corresponding interactive web platform, RUN3TV, will be present at the IBC Spectacle, September 9-12in amsterdam. Pearl TV’s Managing Director, Anne Schellewill take the stage as a panelist in “The John Logic Baird Conference – The State of the Television Industry and the Next 5 Years”, on September 10at 11 o’clock.m., room E1002. Media and analysts interested in meeting Pearl TV can contact [email protected]or go to Yotta Stand Media Labs, Stand: 1.C37h, where the RUN3TV application will be presented. iWedia will be located at Hall5, A79.

Follow NEXTGEN TV IBC Show 2022 Highlights on Twitter @WatchNextGenTv.

Consumers can learn more about NEXTGEN TV by visiting www.watchnextgentv.comwhich offers a guide to the cities already on the air, where the signals will soon be deployed, and the TV models available.

To subscribe to iWedia’s NEXTGEN TV platform, please contact: [email protected].

About iWedia
iWedia SA, part of Zappware International Entertainment Group (ZEGI), provides world-class software solutions for connected TV devices. We are pioneers in Android TV and support our customers with software architecture and design expertise, field-proven products, and cost-effective engineering services from our development centers in Serbia. We are proud to serve major Telecom Operators, Pay TV Tier 1 automotive operators and suppliers with our media solutions.

In addition to standalone components supporting the latest versions of DVB, ATSC, ARIB, ISDB-T, HLS, DASH, MHEG-5, HbbTV, CI Plus, TR-069, (among others), iWedia offers complete solutions for all kinds of TV devices (OTT / IPTV / Broadcast STB, Smart TV, tablets, phones, game consoles). Called Teatro, these solutions are available on RTOS, Linux and Android platforms and are pre-integrated with leading service and delivery platforms, CA/DRM systems and chipsets.

iWedia provides efficient and scalable software integration services performed by an experienced team used to enable rapid deployments of high-volume consumer electronics devices. iWedia is headquartered in Swiss with development laboratories in BelgradeNovi Sad and Nis, Serbia, and sales and support offices in Germany, France, Singapore, India and South Korea.

Please visit for more information.

About Pearl TV
Pearl TV is a trade organization of American broadcast companies with a common interest in exploring future broadcast opportunities, including innovative ways to promote local television content and develop digital media and wireless platforms to the broadcast industry. Pearl members, comprising more than 820 television stations, include eight of the largest broadcast companies in America: Cox Media Group, Graham Media Group, Gray Television, Hearst Television Inc., Nexstar Media Group, Sinclair Broadcast Group, EW Scripps Company and TEGNA Inc.