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Justin Bieber to Make Exclusive In-Game Concert Debut “Free Fire” on August 27

Garena has announced that pop star Justin Bieber is set to drop an exclusive track as part of his performance for an in-game concert at Free fire.

“I am delighted to be associated with Garena Free Fire have this opportunity to entertain my fans around the world,” Bieber said in a statement.

He teased that fans are ready for an exciting experience.

“This collaboration with Free fire has allowed us to explore different dimensions where we can bring my music into games and I can’t wait for everyone to appreciate what we’ve been working hard on behind the scenes,” he added.

The in-game concert will be held in conjunction with Free fire fifth anniversary celebrations. The company said players can expect an interactive setup, take part in mini-games, express themselves with custom emotes, and have the chance to play as Bieber’s avatar during the concert.

More details about the in-game concert will be announced later on Garena’s social media platforms.

Free fire is a multiplayer Battle Royale mobile game where players compete to be the last one standing. The application is available for download on Google Play and App Store.

In-game gigs are a growing trend in the music industry. Players or spectators basically gather in the game lobby until it’s time for the music performance to start on the platform.

Last year, a digital version of Ariana Grande performed on Fortnite as part of his Rift Tour. TechCrunch said the event showed what the music experience would be like in the Metaverse.

Astronomical concert by rapper Travis Scott on Fortnite in 2020 saw over 12.3 million concurrent viewers.