Track shipments

Hospitality is on track to return to its former glory soon

Occupancy and bookings are already eclipsing 2019 levels for some branded hotel chains, but a full and widespread recovery to 2019 levels for the hotel industry as a whole should be achieved by the end of this calendar year. according to the industry body Hotel Association of India ( HAI).

“We are almost back to 2019 levels. Perhaps the broader recovery to 2019 levels in terms of revenue, occupancy and room rates would be achieved by the end of this season or the next,” said MP Bezbaruah, secretary general of HAI.

“According to various industry reports, business is back to 2019 levels. Previously, this was expected to happen by 2023. But now, it should be sooner. Qualitatively, there is a difference It is currently driven by domestic tourism, leisure tourism and staycations,” he added.

HAI includes industry representatives from chains such as Indian Hotels Company (IHCL), The Oberoi Group, Radisson Hotel Group and Lemon Tree.

The association is also seeking industry status with the states. States such as Rajasthan, Maharashtra and Karnataka have granted industry status to hotels over the past year and HAI hopes other states will follow.

12a

“We went through huge problems. So if we are given an industry status, which is a subject of the state, our members will get certain incentives, whether it is the electricity tariff at the industry level which is quite advantageous, and others advantages. Some governments are coming. We have states that have already declared that they have granted industry status,” said KB Kachru, Vice President, HAI, and Chairman Emeritus and Senior Advisor, South Asia at Radisson Hotel Group.

“The key issue is that although industry status has been granted, the corresponding benefits have not been granted by all states. Maharashtra and Rajasthan have granted, declared and even announced it. So if someone can run a profitable and sustainable business, they will choose these states first. We are sure that other states will do it too because it is in the interest of people and domestic tourism,” he said. he adds.

Kachru said the government should look into MICE (Meetings, Incentives, Conferences and Exhibitions), international tourism and focus on good delivery for domestic tourism. “They should consider new destinations of interest and build relevant infrastructure around them. Since the last quarter, business is picking up. The big MICE events are still not here, but the movement is positive. Many international investors have shown interest and are looking for opportunities. It must be supported by the creation of new destinations to maintain interest. We must be treated as a priority industry,” he added.