Track shipments

GM keeps its Tesla Killer on track

In the automotive industry, the most important thing is timing.

Consider the timeline given by car manufacturers when they announce a new model. Basically, when do they expect to start production, and when do they expect the first deliveries.

This calendar is important for potential customers because it tells them when they will receive the vehicles ordered, which can allow them to plan in the meantime.

Timing has taken on even greater importance due to chip shortages and supply chain disruption caused by the Covid-19 pandemic. One of the criticisms often made of Elon Musk, the CEO of Tesla (TSLA) – Get the Tesla Inc reportis that he never respected all the schedules given during the presentation of the company’s vehicle models.

The last example concerns the very futuristic Cybertruck whose production date has already been postponed several times.

For Tesla’s rivals, timing has become crucial if they are to hope to challenge the maker’s dominance of Model S and 3 sedans and Model X and Y SUVs or if they want to offer consumers more choice.

GM keeps its promise

General Engines (GM) – Get General Motors company report understood it well. The Mary Barra-led company is on schedule to launch its first anti-Tesla weapon.

Cadillac, the premium brand, will start production of the long-awaited Lyriq electric SUV around March 21, as originally planned, TheStreet has learned.

“Cadillac Lyriq production is still on track to begin later this month,” Daniel Flores, a GM spokesman told TheStreet. “We will share additional details soon.”

This is in line with the timeline given by GM in January. At the time, GM said Cadillac would start making cars for its customers at the end of the first quarter, which ends March 31. There will be no delay as we feared.

The original schedule called for the Lyriq to launch in late 2022, but GM has sped things up in hopes of quickly catching up with Tesla, and more importantly, pushing Ford away. (F) – Get Ford Motor Company report.

Deliveries of the first copies are expected at the end of June.

Presented in 2020, this SUV / crossover is important, even central, for the tens of billions of dollars that the Detroit giant has invested in its transformation into a group producing mainly electric cars in the years to come.

The Lyriq, Cadillac’s first 100% electric car, is supposed to launch the era of electrification of GM cars: Cadillac, Chevrolet, GMC and Buick.

Pre-production began at the Spring Hill, Tennessee factory. This site initially produced Saturn models, but GM released $2 billion to allow the plant to produce the Lyriq and other electric vehicles under the Cadillac brand.

The Lyriq competes with the Tesla Model Y and the Ford Mustang Mach-E.

The base price is $58,795, excluding destination charges of $1,195. The Model Y starts at $54,690, while the Mustang Mach-E starts at $43,895.

The Lyriq is a large SUV integrating top-of-the-range equipment, at the height of the image of the brand. Thus, the dashboard is adorned with a giant curved screen 33 inches diagonally, which replaces the traditional dashboard and the central touch screen of the infotainment system.

Mary Barra, CEO of General Motors

The new Cadillac was created via virtual design

The audio installation is signed AKG Studio and includes no less than 19 speakers, some of which are placed in the headrests, all combined with active suppression of ambient noise. The passenger compartment seems to offer generous dimensions.

For its first electric vehicle, Cadillac installed a single-motor powertrain, developing 340 horsepower with 325 pound-feet of torque. The power is transmitted to the rear wheels. The Lyriq is based on General Motors’ Ultium architecture. In the future, it will be able to receive a second engine, which will provide it with greater power and all-wheel drive.

Vehicle range is pegged at over 300 miles on a single charge thanks to a 100.4 kWh battery. The Lyriq will accept fast charging up to 190kW when plugged into a DC fast charger. That’s enough to claw back 76 miles of range in about 10 minutes.

The Lyriq is unique in that its design was done by computer. This virtual design is what allowed GM to move forward on its original schedule. The manufacturer will also be able to achieve savings of around $1.5 billion per year.

A limited number of Lyriq cars opened for reservations on September 18. Cadillac, however, closed its reservation backlog for Lyriq Debut Edition after just a few minutes. Cadillac did not indicate the number of copies planned for this edition. It should be noted that it was possible to reserve against a refundable deposit of 100 dollars.

“That was fast. Every all-electric 2023 #LYRIQ Debut Edition has now been reserved,” the company said on Twitter.