Posted: Date Posted – 5:09 PM, Sat – Mar 5, 22
Hyderabad: Everyone loves food. Everyone loves train travel. Now imagine a restaurant where a train brings food from the kitchen to your table. This is exactly the concept that Hyderabad-based Platform 65 has attempted and succeeded in creating the largest chain of locomotive and toy train themed restaurants in India.
Platform 65 offers a complete railway environment in its flagship KPHB restaurant spread over an area of 5,500 square feet, which is transformed into a railway zone. With enough space to accommodate over 200 people and a section to accommodate special events, this restaurant offers dishes from Chinese, North Indian, Telangana and Andhra cuisines and an interesting ambiance.
The tables have mini railway tracks and the decor is arranged so that each table has a station name such as Nizamabad, Kamareddy, Warangal, Hyderabad, Sangareddy, Vijayawada, Tenali, Guntur, Rajahmundry, Trivandrum and Ahmedabad. Adequate measures are taken by the team for proper maintenance of tracks and trains.
Platform 65 has so far installed six restaurants in Telangana and Andhra Pradesh, including four in Hyderabad. KPHB’s flagship restaurant, which began operations in November 2019, is owned by the company, while the others are owned by franchisees but operated by the company.
Sadgun Patha, MD and co-founder told Telangana Today, “Each month we continue to add dishes to our menu in all of our restaurants in addition to hosting a variety of food festivals. Despite Covid, restaurants experienced no downturn as the model was train-based and provided contactless delivery. There is no human intervention between the kitchen and the table. It became a big hit.
“Each of our points of sale has a different objective. For example, at KPHB the theme is train stations and waterfalls, at Kompally the theme revolves around mountains, and at Dilsukhnagar the theme revolves around palaces. Our Kondapur outlet is also unique. At each point of sale, we try to offer a different experience to our customers. Food and service at all outlets take priority. We see around 40% repeat customers,” he added.
Platform 65 plans to expand aggressively by adding 4-6 new restaurants by the end of 2022 and eight more in 2023. The business will make forays into Warangal, Bengaluru and Rajahmundry in the next three months. He also sees opportunities to enter Chennai and Tirupati in 2022 and then explore northern markets in 2023.
He added, “In the span of more than two years, we have opened six restaurants spread across Hyderabad, Visakhapatnam and Vijayawada. We see the possibility of replicating our model in many other cities. »
The company has about 150 employees, with each branch having about 25-30 employees. He plans to keep trying new themes and designs in future restaurants that will pop up all over India. The business is open to the model where a new outlet is created from scratch as well as converting an existing restaurant into a Platform 65 themed outlet.
Sadgun Patha informed: “Platform 65 will also test restaurants in large and mini formats. In level 2 and level 3 cities, it is possible to create restaurants in mini format. We are also seeing that takeout will increase thanks to our delivery app. »
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