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Appdetex® extends its track record of innovation in digital brand protection to Web 3

New features help global brands secure their intellectual property on today’s Internet and Web 3

WASHINGTON, May 2, 2022 /PRNewswire/ — Appdetex, a leader in brand protection, today announced additional website detection and domain registration capabilities to eliminate brand abuse in the modern digital world. With these capabilities, Appdetex can trace and enforce even more illicit use of intellectual property across all digital channels, including mobile apps, social media, websites, marketplaces and beyond. Additionally, Appdetex proactively secures brands by providing domain registration solutions for traditional and blockchain domain names.

Rick Farnell, CEO, Appdetex

New Features Help Global Brands Secure Their Intellectual Property on Today’s Internet and Web 3

The combination of patent-pending brand protection technologies with the highest levels of domain security enables Appdetex customers to protect their intellectual property in the digital world, including Web 3 and new market usage NFTs, blockchain technology and cryptocurrencies.

“Trademark abuse has evolved rapidly, as malicious actors use more sophisticated marketing techniques to reach victims and obscure their tracks with complex trademark abuse networks that circumvent traditional methods of brand protection,” he said. declared Rick Farnel, CEO of Appdetex. “Our recently announced capabilities provide innovative approaches to brand protection and domain management that enable brands to continue to deliver authentic consumer experiences in the modern digital world.”

Appdetex’s innovations, including the company’s patent-pending investigation platform, Tracer®, provide a modern brand protection SaaS platform enabling global brands to discover and remove the widest range of abuse. With Tracer’s comprehensive coverage and detection, Appdetex can correlate a large set of data points in the digital universe to identify the most egregious offenders. As a result, brands can continue to maintain customer trust.

The company made the announcement to the International Trademark Association (INTA) 2022 Annual Meeting Live+ in washington d.c.where more than 6,000 brand owners and intellectual property professionals have gathered from around the world since April 30 to May 4. Visit booth number 402 in the INTA Brand Marketplace for a demonstration of Tracer and the Appdetex brand security platform.

About Appdetex®
Appdetex, a leader in brand protection, eliminates brand abuse in the modern digital world. Using our patent-pending Tracer® technology and machine learning, we trace and enforce the misuse of intellectual property across all digital channels, including mobile apps, social media, websites, marketplaces and beyond. Appdetex also proactively secures brands by providing domain registration solutions for traditional and blockchain domain name portfolios.

Founded in 2012, Appdetex is deeply rooted in the application of technical innovation and intellectual property law to securing brands. Some of the world’s biggest brands, including those in finance, technology, gaming and crypto, trust Appdetex. To visit www.appdetex.com for more information.

Appdetex Logo (PRNewsfoto/Appdetex)

Appdetex Logo (PRNewsfoto/Appdetex)

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SOURCE Appdetex